Wednesday, 2 January 2008

October 1st 2007

Session on Marketing with Melissa Nisbett
This session covered marketing technique and advice for advertising events. Covering topics such as Publicity material, Audience, Text, Images, Graphic Design, Print Specification & Distribution.
Subjects covered in this session were E-Marketing, E-News letter & Websites.
Melissa advised us on Marketing strategy. How to analyse or project, setting aims, objectives, considering target audience, messages, tactics, timescale, resources and evaluation for the project.

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