Session on Marketing with Melissa Nisbett
This session covered marketing technique and advice for advertising events. Covering topics such as Publicity material, Audience, Text, Images, Graphic Design, Print Specification & Distribution.
Subjects covered in this session were E-Marketing, E-News letter & Websites.
Melissa advised us on Marketing strategy. How to analyse or project, setting aims, objectives, considering target audience, messages, tactics, timescale, resources and evaluation for the project.
Wednesday, 2 January 2008
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